Tech News

 Tips for digital marketing success

Company owners often rely solely on Google traffic to attract new customers without realising that algorithms change. To avoid being penalised by Google, businesses must know what works in SEO and also what is unacceptable. Statistics show that 93% of any online experience starts with a search engine, while 97% of page-one results have a […]

Tech News

Why backing up your data is essential

It may sound obvious, but backing up your data is an essential requirement in today’s business world. This is because of both the number of changes that businesses/consumers make to their data as well as the increased risk of data loss, including from cybercrime. Image Credit With this in mind, it is perhaps somewhat surprising […]

Software Review

The pros and cons of robo-advisors

One of the more notable developments in the financial advisory market in the past decade is the rise of robo-advisors. But what are they, exactly? Image Credit Investopedia describes robo advisors as platforms that deliver an automated financial planning service driven by algorithms. Largely free from the overheads paid by more traditional financial advisory firms, […]