Vibrant TikTok video feed showing diverse users engaging with a branded challenge for increased visibility.
Social Media

How Does TikTok Increase Brand Awareness

Imagine scrolling through endless videos that spark joy, laughter, and sudden “I need that” moments. TikTok turns casual viewers into loyal fans overnight. This powerhouse platform reshapes how brands connect with audiences. In simple terms, TikTok builds brand awareness by blending fun content with smart tech that pushes videos to the right eyes. According to […]

Virtual influencers on Instagram
Social Media

Virtual influencers on Instagram

Instagram is one of the social networks of the moment with millions of registered users. Thanks to this network, influencers have managed to connect with different audiences around the world: interested in fashion, technology, ecology, cinema, etc. Recently, virtual influencers have appeared, characters created thanks to Artificial Intelligence and the development of new technologies. Next, […]