Businesses depend on signage to a great extent for many important reasons like branding, wayfinding, and safety. Since you will want these signs to look good and be effective for a long time, choosing the right signage material is critical. The good news is that if you are looking for a material you can standardize on for business signage, aluminum is indisputably the right choice. It is strong, rigid, durable, and corrosion-proof, and you can cut, bend, form, and finish it as you like. Blessed with such high-performance characteristics, it is small wonder, aluminum signage finds diverse applications. Some of the key ones described:
Branding
Unarguably the best material for business signage and branding, aluminum custom signs are especially popular with the retail trade for storefront branding. Typically, an aluminum composite panel made with aluminum sheets and a plastic core is at the heart of these signs. They give the brand the exclusiveness and appeal that no other signage material can. The fact that these composite panels are sturdy, can be die-cut, or bent into custom shapes makes them the top choice for retail marketers. The panels have the advantage of being splash-resistant. It makes them ideal for use in restaurant kitchens while still looking professional. For exterior signage, there is nothing more durable than aluminum. You have the flexibility of being able to die-cut it and directly digitally print on it for giving your brand a big boost.
Parking
One of the most visible applications of custom aluminum signs is parking, and the reasons for its popularity are not hard to guess. These signs are sturdy, stand up to the elements very well, and are resistant to fading due to bright sunlight. Aluminum sheets of 1/8” thickness have the right combination of strength and weight for use as parking signs in and around your business premises. Since they are easy to design, work with, and erect, you can personalize them to whatever extent you like. For example, you can design a parking sign with the name of your employee of the month and reward him with a reserved parking slot. If you have foot and vehicular traffic coming from both sides, you can have double-sided signs for maximum visibility of parking directions and your brand. According to ezinearticles.com, parking signs ensure public safety and reduce confusion.
Wayfinding
It can be a problem if your visitors and employees get lost on your premises because it is frustrating and can cost you a lot in lost efficiency and sales. With aluminum signage to guide them efficiently, you can ensure that you keep operating efficiently while maintaining your brand visibility. When you pay attention to the signage aesthetics, you reinforce your brand in the eyes of your most important audiences, which means that besides the function of the directional signs, they serve as free advertising.
Conclusion
Regardless of the application of the aluminum signage, you must always take care that they are displayed for optimal visibility. Factors like height, unhindered line of sight and lighting are vital. Keeping the message crisp and the design uncluttered will ensure that the signs achieve their objectives.
