Your relationships with customers should not be one-sided in any way, including the collection and handling of their personal data. Transparency is the key to keeping your customers happy with your services.
Data collection
Whilst it is important to be transparent with data usage throughout its lifecycle, it matters most at the start. If you can’t convince your customers that their sensitive information is being handled appropriately, they are unlikely to be willing to engage with you.
There are two areas to be aware of with responsible data handling: consent management and privacy notices. By putting these practices at the forefront of your work, you immediately create a good impression with your customers that can lead to continued interaction down the road.
You will find a wealth of guidance on the right approach to data collection online; what’s more, you will find data collection company services such as //shepper.com/.
Transparency
It is said that respect inspires respect; by showing respect to your customers immediately, you can foster trust between you. Keep your customers in the know about what data you are using, why, and how you are collecting it. Also inform them about your intentions, such as who you plan to share their data with.
Don’t give your customers the impression they are locked into an agreement; instead, let them know how they can get in touch if they have complaints about how their data is used and allow them to exercise their rights.
Consent
Again, this is not a one-sided exchange; part of transparency is the ability to choose. Poor communication with your use of customer data can lead to feelings of distrust and being misled, which could lead to legal issues.
Clarity is essential, as deceptive practices can cause you great harm on the legal front. It is in the best interest of everyone that you keep your practices transparent.
