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Top 7 Strategies to Improve Your Company’s Customer Service Practices

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If you’re reading this, there’s a good chance you work for a company that could use some improvement in its customer service. Maybe people have been complaining about the way they’re being treated, or maybe your company just isn’t meeting customer needs as well as it could be. In any case, here are seven strategies to greatly help improve customer service practices:

1. Hire the right people

This is perhaps the most important step in improving your company’s customer service. You need to make sure you’re hiring people who are actually interested in providing good customer service, and who have the skills and personality to do so. There are a few ways to assess this during the hiring process, including conducting interviews and giving potential employees customer service-related tests or assignments.

2. Train your employees properly

Once you’ve hired the right people, it’s important to train them properly. This means giving them the information and skills they need to do their jobs well, and making sure they understand your company’s customer service policies. Training should be ongoing, so that employees always have the most up-to-date information and skills.

3. Set clear expectations

Your employees can’t provide good customer service if they don’t know what you expect from them. Make sure you set clear expectations for things like response times, handling difficult situations, and following up with customers. You should also make sure your employees know what your company’s customer service policies are.

4. Provide adequate resources

Your employees can’t provide good customer service if they don’t have the resources they need to do their jobs. This includes things like sufficient staffing levels, appropriate technology, and access to the information they need. If your employees don’t have what they need, it’s going to be very difficult for them to provide good customer service.

5. Monitor and measure

You can’t improve your company’s customer service if you don’t know how it’s currently performing. You need to establish metrics and benchmarks for things like response times, customer satisfaction, and employee satisfaction. Then you need to regularly monitor these metrics and take action when they’re not being met.

6. Encourage feedback

Make sure you encourage customers to provide feedback, both positive and negative. This can be done through surveys, comment cards, or simply by asking customers for their opinion. It’s also important to encourage employees to give feedback, either to their managers or through an anonymous system.

7. Be proactive

Finally, you need to be proactive in your efforts to improve customer service. This means constantly looking for ways to improve, and making changes when necessary. It also means being willing to experiment, and not being afraid to try new things.


Customer service is a vital part of any business, and it’s important to make sure you’re doing everything you can to provide good customer service. By following these seven strategies, you can make a significant improvement in your company’s customer service practices.

The author is an expert on occupational training and a prolific writer who writes extensively on Business, technology, and education. He can be contacted for professional advice in matters related with occupation and training on his blog Communal Business and Your Business Magazine.

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